Commercial Manager

RESPONSIBILITIES:

Role purpose: We are looking for a strategic and commercially driven Commercial Manager – Space, Range & Display (SRD) to optimize in-store experiences across multiple Asian markets. This role is key to delivering strong commercial outcomes by shaping how products are presented, ranged, and allocated in-store.

You will work at the intersection of commercial strategy, customer experience, and operational execution, ensuring our Health & Beauty brand is consistently elevated across all formats.

 

Key responsibilities:

Space Planning & Optimization

  • Lead the development of store layouts and planograms to maximize sales density and customer experience
  • Partner with store design and operations teams to ensure efficient and effective use of space
  • Analyze store performance data to guide space allocation decisions
  • Define and implement regional and local SRD guidelines in line with brand standards

Range Management

  • Develop and execute regional assortment frameworks balancing global strategies with local market needs
  • Partner with category teams to optimize product assortment and SKU rationalization
  • Track SKU productivity and lead range reviews to improve commercial performance

Cross-Functional Collaboration

  • Act as a key liaison between Commercial, Marketing, Operations, Finance, Supply Chain, and SRD teams
  • Support rollout of new store concepts and formats across markets
  • Provide guidance and training to local teams on SRD best practices

Data, Insights & Performance

  • Leverage analytics tools to measure space and range effectiveness
  • Lead post-implementation reviews and continuous improvement initiatives
  • Identify trends, risks, and commercial opportunities through data analysis

Digital & In-store Transformation

  • Support in-store digitalization initiatives by integrating content, education, and supplier assets
  • Enhance the digital readiness of stores and frontline teams

Strategy & Project Management

  • Support development of regional commercial strategies and frameworks
  • Manage regional projects end-to-end (timeline, budget, stakeholders, governance)
  • Deliver high-quality insights and presentations to senior stakeholders

Commercial Performance & Risk Management

  • Partner with Commercial Finance to evaluate initiatives and drive ROI improvements
  • Track and report on key metrics including sales uplift, SKU productivity, and inventory efficiency
  • Identify commercial risks and opportunities, adapting strategies accordingly

 

Stakeholder Management

  • Collaborate with Commercial Directors and SRD leads across regions to deliver space strategies
  • Work closely with Consumer Insights and Finance teams to ensure data-driven decisions
  • Partner with Commercial, Marketing, and Operations pillars to drive regional initiatives

 

Key Accountabilities

  • Drive improvements in sales density, customer experience, and in-store performance
  • Deliver successful and timely rollout of regional initiatives
  • Ensure strong cross-market and cross-functional alignment
  • Strengthen decision-making through process improvement and digital tools adoption
  • Enable seamless collaboration across omnichannel teams

REQUIREMENTS: 

Experience & Skills

  • Proven success in driving commercial results through space planning and range optimization
  • Strong understanding of retail operations, ideally within Health & Beauty
  • Experience managing cross-functional or regional projects
  • Strong analytical capability and familiarity with planogram/merchandising tools
  • Excellent communication and presentation skills, with ability to influence senior stakeholders

Leadership & Collaboration

  • Strong stakeholder management and ability to influence across levels and functions
  • Hands-on, collaborative approach with a focus on delivering results
  • Ability to work in a fast-paced, matrix environment

Qualifications

    • Bachelor’s degree required; postgraduate degree is a plus
    • Fluent in English; additional Asian language(s) an advantage

APPLICATION

interested candidates, please send your application package to email: [email protected]  

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Salary: Negotiable
Location: Ho Chi Minh
Department: Commercial
Employment Type: Full-time
End Date: 31/07/2026

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