Responsibility:

The main purpose of the Senior Marketing Executive position is to execute Marketing activities focused on Retail Marketing & New Store Opening & Private Label

1. Retail Marketing - 50%

• Execute Retail Marketing plans for Guardian retail chain based on the Direction & Plan from the Marketing Manager.
• Coordinate with Marketing Internal team, Trade, Operation, and related departments and Agency to ensure timelines & deliverable quality are met.
• Develop KV brief to internal designer or agency to deliver the design.
• Coordinate with the VMD team to ensure the implementation of Monthly Key Promotion POSM.
• Coordinate with the Communications team to ensure the implementation of monthly key promotion activities across communication channels (social media, influencers, etc.).
• Coordinate with other department to manage instore visibilities: POSM, Retail Media, Supplier Activation
• Conduct regular store visits to gather feedback and collaborate with relevant departments to improve the customer shopping experience.

2. New Store Opening (NSO) - 30%

• Execute Marketing plans for new stores based on the direction from the Marketing Manager.
• Coordinate with Marketing Internal team, Project, Trade, Operation, and related departments and Agency to ensure NSO timelines are met.
• Manage NSO Agency for the deliverables (POSM, giveaways, activation items, social post), track production and installation status.
• Propose local marketing activities to drive customer traffic during the opening period.
• Monitor on-ground execution quality and prepare post-opening reports.

3. Private Brand (OB) Support - 10%

• Support the implementation of Marketing activities for Private Brand (OB) according to the annual plan.
• Work with the OB team on Launching Plan, POSM needs, social content, in-store visibility, and activation programs.

4. Others - 10%

• Monitor competitors and prepare reports
• Manage the assigned marketing budget
• Perform other ad-hoc tasks assigned by the line manager

Requirement:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in marketing, brand management, or event planning
• Can-do attitude
• Attention to detail
• Project management skills with an ability to handle multiple tasks under time pressure
• Good presentation skills
• Time management and prioritization
• Organizational skill
• Ability to work independently with minimal supervision but constantly collaborating with other functions within the company
• Negotiation skill
• Mobility and willingness to work extra hours for events or weekend, when needed
• Good communication skills (written and verbal) in both Vietnamese and English

Application:
Interested candidates, please send your application package to email: [email protected] 

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